EXECUTIVE-LEVEL MANAGEMENT: 

Manager of Interactive Marketing; Manager of Web Development 

Creative and intuitive web and interactive media manager with significant expertise in strategizing, marketing and design.  Award winning manager.   Versatile editor adept in both print and web. Interactive production experience.  Reputable for web enhancement resulting in increased exposure and hits.  

Areas of expertise:

Web & Print Advertising · E-Marketing · Interactive Media

· Statistical Analysis · Web Development/Design

· Strategic Planning · Writing · PhotographyGraphic Design 

PROFESSIONAL EXPERIENCE 

STAMFORD HOSPITAL, Stamford, Connecticut · 2000-
Growing regional hospital serving an affluent and diverse population. Includes a new Heart and Vascular Institute and is pioneering a new form of cancer treatment called Cyberknife and robotic surgery. 

Internet Strategy Manager

Administer website that services 1M+ people.  Direct web marketing, podcasts, and broadcast emails.  Managing editor for newsletters. Supervise 3 employees.  Oversee creative consultants and web vendor. Manage print databases.  Govern e-commerce strategy. Troubleshoot graphic issues.  Present analysis of website statistics to senior management. 

 Financial/Operational Enhancements:

·     Multiplied number of website hits threefold.

·     Increased unique visitors by 30%.

·     Boosted site exposure to international level.

·     Incorporated Google maps and calendar into website.

·     Implemented birthday registry, monthly newsletters, and audio/video podcasts into website.

·     Developed co-existing site for Latino community.

·     Produced physician videos and virtual tour.

·     Developed and managed senior newsletter to increase exposure.

·     Collaborated in re-branding and expansion using print and website. 

CRAIGHEAD, INC., Darien, Connecticut · 1999-2000

Established publisher that went from print to web providing detailed political, cultural, social, business, economic, and geographic information on various countries worldwide to corporate executives.   

Director of Marketing and Communications

Advertised web presence.  Created bi-monthly newsletter for relocation consultants.  Adapted print country reports to web.

 Financial/Operational Enhancements:

·     Formatted print information on 75 countries to website specifications. 

CONNECTICUT BALLET, Stamford, Connecticut · 1999

Dance company featuring 50 dancers and a full-time staff of 6. 

Press and Public Relations Associate

Directed advertising and public relations for the new contemporary dance company, Zig Zag.  Oversaw radio and television appearances and supervised press events in Connecticut and New York.  Arranged and managed critic attendance.

 Financial/Operational Enhancements:

·     Increased Zig Zag’s press coverage.

·     Earned full page spread in New York Sunday Times Arts Section. 

Career Notes: Photographer for recent exhibit at the United Nations.  Playwright of a script produced by Smith College.  Also worked 15 years as a Paralegal in New York and Connecticut.